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Best practices for optimizing images for the web without sacrificing quality.
Images account for over 50% of the typical webpage's total bytes. Optimizing images can dramatically improve page load times, reduce bandwidth costs, and improve user experience.
WebP offers the best compression with quality, JPEG is suitable for photographs, PNG for images requiring transparency, and SVG for vector graphics. AVIF is emerging as a next-generation format.
Lossy compression reduces file size by removing image data, while lossless preserves all original data. Tools like our Image Compressor can help you find the right balance.